How do we measure a change in gut-feeling?
By a survey tool called 5-in-5, that we developed. It consists of 5 questions (in 5 minutes) to which a person answers on a sliding scale of 1 to 10. It produces an index depicting status quo. Fast, cheap, effective – brilliant!
We also created reminders in varying tones of voice:
- a permanent, majestic one in the lobby as a reference point
- thought-provoking quotes in selected places at the office
- humorous notes in surprising places to play with the meaning of the customer promise
The 5-in-5 survey is to be taken again after a four month period of exposure to the quotes, notes and reminders to see if there was a change.
We handed the commissioner a detailed blueprint to help them with staging the experience for their employees.